Here is a quote from the site on this:
Kia Shine is already letting fans in on his fashion sense. The Memphis native, whose major label debut, Due Season, hit stores July 31, is helping fans stay krispy thanks to his newly launched sneaker collection, Traffik Jamz.
Prices for the high-end sneaker collection range from $350 to $850. The tricked out kicks feature flashy bling and can be personalized.
Also the words “swaggerful” and “Krispy” come up. The website isn’t open yet so I don’t know what they officially look like. I have only seen one picture and they look like hooked up Nike’s. Well until the site shows what it these sneakers look like, I am not going to say much.