Air Jordan XX4 (24) Conceived! -From Sneakerfiles.com
What happened to “Air Jordan 23 will be the last one“???
So wait a minute here… according to Sneakerfiles, the guys at Brand Jordan have completed (or almost completed) work on the Air Jordan 24. Now this is my theory:
- With sneakers, much like cars, you have to start the deign process early… depending on what you are trying to do it could be a 2 to 5 year cycle or more
- They (Brand Jordan) decided to make Air Jordan 23 the last one after they almost finished AJ24 (and any related lifestyle products like sweat pants, jackets and junk)
- They got the new contract with Nike for another 22 years after negotiations and one of the stipulations was to continue with the Air Jordan main line of sneaker (Team Jordan, retros, and special player sneakers were never effected)
Now no one AS OF YET has said that there will be a AJ24… they just said that they have developed it. My personal view of this is that brand Jordan would do better if it did not continue the Micheal Jordan basketball sneaker Air Jordan beyond 23. Going forward will muddy the waters of what is a classic sneaker line. Sure, coninue the team jordan sneakers, player excusives, fusions, retros and even remakes of whatever, but no more Air Jordans.
What they CAN do that will be somewhat respected from the sneaker community is that if the line does continue, it will be straight casual sneakers not made for the court specifically. Air Jordan 24 (since they made it already) can be a limited edition only sold at NikeTowns and whatnot… one colorway only. After that AJ 25-45 (I assume that 45 will be the new number that they will not go beyond) will be casual sneakers that may be played on the court but is really for just chillin. It will be along the lines of Jordans first (and second) retirement type of look (which I hated… so maybe not so much EXACTLY like that).
Anyway, I look forward to hearing what Sneakerfiles and other bloggers) have to say about this.