Development Of Nike Considered Sneakers (including Air Jordan 23) with John Staple

Well, now this is interesting. As I am browsing through Individual Sole’s blogsite, I saw this interesting post about a video that explains just how considered came about. There is even mention of the Air Jordan 23 (but not too much).

I have always loved Considered and its movement INSIDE of Nike (watch the video to see what I mean… and all you business majors and MBA’s better know why internal marketing is just as important as external lol) but I didn’t know that its not only how the sneaker is designed. it goes into everything: laces, he box, how far the material is from the place the sneaker will be built, and even how its advertised lol

Very interesting indeed. Now if we can only convince more sneaker brands to make sneakers in widths (like New Balance does) and maybe even work with orthopedists to make special sneakers… at least give people the option even if its an expensive one.

First seen on Individual Sole.com, if you have them on Google Reader (or whatever RSS reader you have from Pluck.com to PageFlakes to FireFox to Bloglines) you should put them on there.